In this role Sheila was responsible for the strategic development and implementation of the day-to-day marketing activity for all product lines and sales channels in the West Division, serving over 1.1 million customers in California, Nevada, Oregon, Washington, and Texas. In this role, Sheila also made all programming selection decisions for the Division.
Prior to joining Charter Communications, Sheila was the Director of Acquisition for Time Warner Cable, Los Angeles Division. Sheila was responsible for all acquisitions efforts for Time Warner’s cable systems serving communities in the West San Fernando Valley, The City of San Fernando, Canyon Country, South Pasadena and San Marino, Orange County and South Bay. These systems service over 350,000 customers in the Los Angeles area and with Sheila’s help, have all successfully launched digital cable services, Video on Demand, High Definition, and High Speed Data.
Sheila played an integral part in the Time Warner marketing organization that has consistently posted among the highest customer growth rates in all of Time Warner. In fact, as a result of Sheila’s marketing activities in recent years, the West Valley cable system has achieved the highest customer penetration levels, at 63%, of any franchise area in the City of Los Angeles.
Sheila has been named employee of the year by Cablevision and Woman of the Year by Women in Cable & Telecommunications. Sheila received the Cable & Television Association for Marketing's mark Award and the Excellence Award for Multi-Cultural Television Commercials from the National Association for Multi-Ethnicity in Communications (NAMIC). Sheila is a member of NAMIC's National Board and was event co-chair for 5 NAMIC Vision Award Shows.