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February 16, 2011, Los Angeles, CA Business of Sport Summit

Entertainment & Sports Plus (ESP) staged its third Business of Sport Summit (BOSS)


Entertainment & Sports Plus (ESP) staged its third Business of Sport Summit (BOSS) as part of the 2011 NBA All-Star Week in Los Angeles hosted by the LA Clippers and the LA Lakers. Kobe Bryant, selected to his 13th straight All-Star game after becoming the leading vote-getter, had 37 points, 14 rebounds, and three steals and won his fourth All-Star MVP Award, tying Hall of Famer Bob Pettit for the most All-Star MVP awards. LeBron James had the second triple-double in All-Star Game history with 29 points, 12 rebounds, and 10 assists. Blake Griffin was the first rookie to play in the All-Star since Yao Ming in 2003.

ESP’s Everett Glenn sharing his experiences with from Crenshaw High.

BOSS was developed to increase the pipeline of students who pursue professional and entrepreneurial opportunities in the $500 billion sports business industry. We previously staged the BOSS event as part of Super Bowl XLIV in Miami and XLV in Dallas. Through BOSS we use sport as a vehicle to motivate middle and high school students to complete high school and go on to college by exposing the students to the business side of an area far too many of our young people believe that their best chance of participating in is as an athlete.Using a series of workshops led by sports industry professionals, we exposed 400 students from LA Dorsey and Crenshaw High and Long Beach Jordan and Poly to the many different non-playing career and entrepreneurial opportunities around in professional sports. Mentors who are professionals in administration, broadcast production, development, finance, information technology, marketing, medical (team chiropractor, ophthalmologist, orthopedist, and trainer), personnel, and technical services shared strategies to redirect the passion the students have towards the game to the non-playing business and career opportunities in sport.  


BOSS was held at Club Nokia, located in the center of the entertainment capital of the world: the LA Live Complex. Kevin McDowell, Executive VP and Chief Administrative Officer for AEG, one of the leading sports and entertainment companies in the world, served as our honorary host along with George Fraser, CEO of Fraser Net and author of critically acclaimed books including Success Runs in Our Race. LaFern Cusak, who produces and hosts 710 ESPN's "The Experience" and Radio Disney's "Playground”, was our Mistress of Ceremonies.

Keynote speaker Jim Hill, CBS-2 sports anchor and former NFL great.

Our keynote address was delivered by CBS-2 Sports Director and former NFL great, Jim Hill. Mentors included Charles Bingham, Assistant Director of the Lakers; Jeff Lewis and Terryl Lloyd, NFL photographers; Pam Simmons, President, Limelight Media; Dr. Ketra Armstrong, Director, Graduate Program in Sport Management, CSULB; Fred Smith, former Managing Director, Operation Hope; LaShawnda Mikhael, Human Resource Manger, LA Kings Hockey Club; Tim Whiteman, Marketing Manager, ESPN Zone, LA Live; James Minella, Director of Operations, Club Nokia; Angela Allen, President, 360 Degreez Event Planning and Management; Super Bowl XLI and former NY Jet, Jason David; the greatest receiver for the decade of the 70’s and former NFL coach, Harold Jackson, and former Rams receiver Joe Sweet.

Students from Crenshaw, Dorsey, Jordan and Poly take it all in.